Bridging the Gap: How Analytics Engineering Transforms Raw Data into Business Insight
In today’s data-driven world, turning raw data into actionable business insights is more critical than ever. Analytics engineering plays a pivotal role in this transformation, serving as the bridge between data ingestion and meaningful analytics. In this article, we’ll explore how analytics engineering—using modern tools like BigQuery and dbt—can streamline your data workflow and empower organizations to make informed decisions.